The Human-AI-Human Sandwich
Strategy Before Software
Every workflow starts and ends with a human. Our Human-AI-Human Sandwich puts AI between your original strategy and your final review, so your work never sounds like the average of the internet. Before you automate anything, you'll map your workflows to find the tedious bottlenecks where AI can safely save hours. You'll build what your team needs, in the order it needs it.
Systems That Stay Built
Single-use prompts disappear when the chat closes. In Part 2, you'll build permanent, task-specific AI agents loaded with your brand guidelines and the things they should always (and should never) do. Then you'll connect them with handoff logic. Automation moves data, AI provides context, and your team members get to do what they do best: create.
Your AI system, built once
Same standards, every run
Taught by former professors
From AI Prompts
to AI Systems
7 modules · hands-on activities in every one
We taught one class.Then ten.Then we built the course we wished we'd had.
Taught by Marketers Who Teach
Several of our AI strategists spent years as accredited college professors before moving into content strategy. When people kept asking how we use AI, we taught one class, then ten, then built the course we wished we'd had. So every framework comes with an activity that applies it to your own work.
Seven Modules, Two Courses
Map
Modules 1–2
Learn where AI fits in your workflow, and where a human should always stay in charge.
Operate
Modules 3–4
Match purpose-built tools to the tasks they excel at, and write prompts with an 8-part framework that gets precise results.
Build
Modules 5–6
Use the 4 Ps framework to build agents for recurring tasks, then link them through a 5-stage workflow architecture.
Scale
Module 7
Roll out with a Minimum Viable Output, maintain your agents, and run every output through the Authenticity Filter before it ships.
Pick the course that fits where you are today.
Part 1: AI Marketing Operator
Master your tools and start executing.
Beginner · Modules 1–4
$497
- The Human-AI-Human Sandwich and workflow mapping
- Tool selection: Connectivity over Consolidation
- The 8-part prompt framework
- 3 months free in the AI Workshop Slack Community
- The Quick Wins Playbook, available right away
- Certificate of completion
Part 2: AI Marketing Architect
Build the Factory Behind the Product.
Intermediate · Modules 5–7
$797
- Custom AI agents with the 4 Ps framework
- 5-stage workflow architecture and handoff logic
- Minimum Viable Output rollout and the Authenticity Filter
- 3 months free in the AI Workshop Slack Community
- The Quick Wins Playbook, available right away
- Certificate of completion
Bundle: Architecting the AI Marketing Ecosystem
Go from operator to architect.
Beginner to intermediate · Modules 1–7
$997 · Save $297
Everything in Part 1 and Part 2.
- 6 months free in the AI Workshop Slack Community
- The Quick Wins Playbook, available right away
- 2 certificates of completion
Join the AI Workshop Slack Community
Every purchase includes free access to the AI Workshop Slack Community, home of the Quick Wins Playbook. Get templates, a prompt library, and real agent examples from other members, plus a live room of operators and architects trading workflows and comparing what's working.
Access:
- Part 1 or Part 2: 3 months free
- Bundle: 6 months free
Your join link arrives in your intro email.
▶ Play: Notes → Brief
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▦ handoff-workflow.pdf
Tested With Palo Alto Networks First
Challenge: Palo Alto Networks' Unit 42 and Cortex marketing teams needed a standardized way to apply AI to high-stakes work. We started with an AI readiness assessment and built a 12-week program with twice-weekly sessions.
Result: The team saw measurable gains in time saved and AI readiness, and the program became the foundation for this course.
- Ready for What's Next: 95% of trainees reported feeling prepared to keep learning as AI tools evolve.
- Hours Back Every Week: 45% of participants saved five to eight hours a week. Another 30% saved three to four hours, and 15% saved nine or more.
- AI Readiness 79 → 91: Palo Alto Networks' internal AI readiness score moved from a 79 benchmark to 91 after training.
- Built for Multi-Tool Teams: Training followed how the team actually works: Gemini first, with ChatGPT, Claude, and Notion AI alongside it.
What Marketers Say About Our AI Training
Have questions?
We recommend it. Part 2 builds on the frameworks Part 1 teaches, so the order matters even though you can buy either course on its own.
New to AI at work? Start with Part 1. Already using it daily? Part 2. Want the full path? The bundle is our most complete AI marketing course and saves $297.
No. You don't need a computer science degree or an engineering background. Both courses are built for marketers, with demos you can follow step by step.
The courses are mostly tool-agnostic, so the frameworks hold up as tools change. You'll also see demos in Claude, Gemini, and Notion.
Not if you keep humans at both ends. The Human-AI-Human Sandwich, brand-trained agents, and the Authenticity Filter keep your output sounding like you.
Templates, real agent examples, and a live room of marketers trading workflows. After your free months, stay for $5/month or $50/year.
Yes. We offer AI training for marketing teams with group discounts. Use the team form at the top of the page to get started.
Yes. Every course you buy is yours for life, so you can revisit modules as your tools and workflows change.
Yes. You'll earn a certificate for each course you complete, so bundle buyers who finish both earn two.