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Follow And No Follow Links

Follow and No Follow Links are two types of hyperlinks used in content marketing that impact search engine optimization (SEO) and website ranking.

follow links

A Follow Link is a hyperlink that search engine crawlers can follow, which means they can pass link equity or “link juice” from the referring page to the linked page. Follow links are valuable in SEO as they help search engines discover and index content, improve the ranking of the linked page in search results, and contribute to the domain authority of the website..

no follow links

A No Follow Link is a hyperlink that includes a special HTML attribute (rel=”nofollow”) that instructs search engine crawlers not to follow the link and not pass any link equity or ranking value to the linked page. No follow links are often used for user-generated content, sponsored content, advertisements, or to prevent link spam. 

Understanding when to use follow and no follow links is important for SEO strategy. By strategically incorporating follow links to relevant and authoritative sources, and using no follow links for sponsored content or user-generated content, you can optimize your linking strategy to improve SEO performance, protect against link penalties, and enhance the overall user experience on your website.

“Balance your SEO out, man. You have to use follow and no follow links appropriately.”

See Also: External Link, Backlink, SEO, Internal Link

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