Page Authority

What Is Page Authority?

Page Authority (PA) is a metric created by Moz that predicts how well a specific page will rank in search results. Like DA, it’s rated on a score of 1 to 100 and uses many of the same factors within the algorithm that rank it. Unlike DA, it focuses on a single page (e.g., yoursite.com/this-awesome-page), with other pages and the entire domain contributing to its overall score.

Why Is Page Authority Important?

PA tells you how likely a specific page is to rank in search engine results—measured against every other piece of content on the web. A strong PA score signals credibility, which can be earned through targeted link-building, structured on-page SEO, and content that doesn’t just inform—it earns attention and backlinks. Monitoring Page Authority helps you identify which pages are pulling their weight and which ones need reinforcements. It’s tactical SEO, not guesswork. When you know which pages are performing, you know where to double down.

Can You Use Domain Authority In A Sentence, Please?

“Our case study page jumped 8 points in Page Authority after we optimized the internal linking structure and earned two high-value backlinks.”

See Also: SEO, Backlink, Domain Rank, Domain Authority