Schema Markup

What Is Schema Markup?

Schema Markup is a form of structured code, typically written in JSON-LD, added to a webpage’s HTML to help search engines understand exactly what the content on that page means, not just what it says. It labels things explicitly: this is a product, this is a review, this is an author, this is a FAQ. Search engines can often guess at meaning without it, but schema removes the guesswork.

Why Is Schema Markup Important?

Schema is the difference between a page search engines can read and a page search engines can understand. That distinction matters more every year as search results move toward rich snippets, knowledge panels, and AI-generated answers pulled directly from structured data. A page without schema is easy to overlook when a generative engine is deciding which source to cite.

Can You Use Schema Markup In A Sentence, Please?

“Our FAQ page kept getting skipped in the AI search results until we added proper schema markup and gave the engine a map to our content.”

See Also: Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), HTML