CASE STUDY
Fox Harb’r
Overview
In 2022, Fox Harb'r approached Content Workshop Web Studio to help balance luxury design with practical usability. Our team modernized their online presence while maintaining an intuitive user experience.
Head of our Web Studio, Ryan Payne, explained the issues his developers had to balance: "Fox Harbor is a luxury resort featuring a historic oceanside golf course and private airstrip. Their digital presence needed to reflect this premium positioning while remaining accessible to a less tech-savvy generation."
Problem
Making Waves in a Digital Ocean
Fox Harbor's previous website wasn't meeting their needs. As a Nova Scotia luxury resort, they required a sophisticated platform to showcase their meeting spaces and real estate offerings. Their older, less tech-savvy clientele meant the site needed to combine modern aesthetics with straightforward navigation.
Solution
Our team provided comprehensive services including:
- Strategy & Planning: Overhauling the entire information architecture
- Project Management: Coordinating all aspects of the redesign
- Design & Responsive Web: Creating a custom WordPress theme with reusable blocks
- Booking System Integration: Connected Fox Harb'r's relevant backend digital systems to the WordPress website
- System & Hosting: Migrating to a new hosting solution
- Maintenance & Monitoring: Providing ongoing support
We updated the brand identity, integrated their booking system, and implemented video headers and responsive design to create a refined yet accessible experience.
The redesign emphasized their high-quality photography through strategic page layouts, improving both visual appeal and content clarity.
Restaurant and spa menus were redesigned with clean spacing and elegant typography to mirror the resort's physical menus.
Results
Smooth Sailing Ahead
The new website effectively serves Fox Harbor's needs with improved functionality. Their marketing team can now efficiently update content and create packages using the custom theme's reusable blocks. The site showcases amenities effectively while integrating CRM tools for post-stay surveys and customer service tracking.
To ensure long-term success, we provided video tutorials for their team to maintain and update the site independently, preserving the design integrity while allowing for content flexibility.
CONTACT
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