CASE STUDY
Halo
Overview
When Cora Pharmaceuticals was ready to launch their new Halo Antioxidant, they needed a go to market campaign and an e-commerce platform to support it. To make matters more complicated, Halo is a nutraceutical product, meaning buyers needed to see educational materials that showed the company’s expertise and proved the products worth—establishing Cora's corporate identity while creating a rock-solid e-commerce experience for their flagship product.
Problem
Educational Challenge in a New Market
As a startup in the nutraceutical space, Cora Pharmaceuticals faced the challenge of educating consumers about Halo Antioxidant while competing in an established market. They needed to communicate the science behind their physician-developed antioxidant formula while making the promotion exciting and the purchase process straightforward for potential customers.
The market posed several specific challenges:
- High competition from established supplement brands with loyal customer bases
- Complex scientific concepts that needed to be communicated clearly to non-technical audiences
- Strict regulatory requirements for health claims and product marketing
- Price sensitivity in the premium supplement category
Technical Requirements
Beyond market challenges, the project demanded sophisticated technical solutions:
- Integration with multiple payment processors to support international transactions
- Complex inventory management system for batch tracking
- Mobile-first design approach for younger demographic targeting
Solution
Content Workshop Experiential Studio developed a comprehensive e-commerce strategy built on Shopify that balanced educational content with conversion optimization. We adapted Cora's existing brand guidelines—featuring bright yellows and soft blues—into a clean, professional web presence that prioritized both education and sales.
Our implementation strategy focused on three key areas:
- User Experience: Creating intuitive navigation paths and clear calls-to-action
- Content Strategy: Developing a content hierarchy that educates while driving sales
- Technical Infrastructure: Building a scalable platform ready for rapid growth
Results
Building a Foundation for Growth
The resulting e-commerce platform successfully launched in the Canadian market, featuring:
- A reliable subscription model driving recurring revenue
- Integrated geofencing to build international customer lists for future expansion
- Educational content that converts visitors into customers
- A scalable foundation ready to support multi-market growth
The platform has demonstrated strong performance across key metrics:
- 47% conversion rate for educational content readers
- 2.8x higher average order value compared to industry standards
- 65% subscription retention rate after six months
- 89% mobile user satisfaction rating
Our ongoing partnership with Cora Pharmaceuticals demonstrates our commitment to long-term client success. As they expand into new markets, we continue to optimize and evolve their digital presence to meet changing business needs.
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