CASE STUDY
Pandora
Overview
Content Workshop Experiential Studio worked with Pandora on a Valentine's Day campaign that bridged in-store and digital shopping experiences. The campaign used Shazam's established mobile platform to give jewelry buyers a way to create personalized digital moments, sharing heartfelt messages with loved ones through an interactive experience.
Problem
Love Letters for the Digital Age
With only three weeks before Valentine's Day, Pandora needed to create a special experience for their customers that would work both for those shopping in person and those who wanted to share their sentiment with loved ones from afar. The challenge was to develop a solution that could be delivered within tight holiday timeframes while creating meaningful connections between gift-givers and recipients.
Solution
Under deadline and with full creative control, our Experiential Studio developed a digital experience that used Shazam's QR code functionality to connect in-store purchases with personalized digital messages. Customers who made a purchase received a card with a unique QR code that allowed them to create and share digital mementos with the jewelry recipient.
The technical implementation included generating 55,000 unique QR codes, each enabling customers to create and send a personalized Valentine's Day message. When scanned, the QR code would trigger a beautiful animated experience featuring the customer's personalized message.
Results
Digital Hearts, Real Connections
The campaign successfully took users from the physical jewelry purchases to digital expressions of love. Pandora was able to provide an interactive experience and build buzz around Valentines gifts without requiring customers to download a new app.
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