CASE STUDY
RGC Kiosks
Overview
The Responsible Gambling Council wanted to create an educational tool that would be engaging enough to enjoy and powerful enough to deliver user data. To do this, they tasked Content Workshop Experiential Studio with creating an experiential kiosk network in more than 90 bingo halls and casinos across Ontario, promoting responsible gambling. Our Experiential Studio built original video games while maintaining a sophisticated tracking and reporting system that provided valuable usage metrics to the Ontario Lottery and Gaming Corporation (OLG).
Problem
Turning Education into Engagement
The Responsible Gambling Council needed a way to make responsible gambling education more accessible and engaging for casino and bingo hall patrons. Traditional educational materials fail to capture attention in these high-energy environments. The challenge was to create an interactive platform that could both educate and collect meaningful data about user engagement while standing out and delivering consistent performance in low-attention, high-distraction environments.
Solution
Our Experiential Studio developed a kiosk featuring touchscreen interfaces and engaging educational games. The system was designed to be both user-friendly and data-rich, allowing the RGC to monitor usage patterns and demonstrate program effectiveness. Each kiosk ran on a mini PC with custom software that managed both the user interface and the sophisticated backend tracking system.
Results
Data-Driven Impact
The kiosk network proved to be a powerful tool for both education and data collection. At the end of each quarter, the RGC could provide detailed reports to the OLG showing metrics like total user interactions (reaching 50,000 people per quarter in some cases) and identifying the most popular educational games. This data helped demonstrate the effectiveness of the program and informed future development of educational content. The success of the initial system led to a long-term partnership, with the Content Workshop Experiential Studio continuing to develop new games and maintain the network over a six to seven year period.
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