CASE STUDY
TGW Logistics
Overview
TGW Logistics is a global leader in automated warehouse solutions, specializing in grocery, consumer goods, and industrial logistics. TGW Logistics partnered with Content Workshop to overhaul their English-language website to better resonate with their North American audience. The goal was to craft engaging, audience-specific content while implementing a robust SEO strategy to drive greater visibility and engagement in key markets.
Problem
Language Barriers and Limited Audience Engagement
TGW Logistics’s original website content, translated from German, fell short of connecting with their North American audience. The language and tone were not optimized for this market, resulting in a lack of engagement and missed opportunities to showcase TGW Logistics’s expertise effectively.
Moreover, TGW Logistics’s existing website lacked a targeted SEO framework, which hindered its ability to appear in search results for critical keywords in the competitive grocery, consumer goods, and industrial logistics sectors. Without a cohesive SEO strategy, TGW Logistics struggled to reach the right personas at the right time.
Solution
Content Workshop rewrote 120 web pages in three months, delivering audience-focused content for case studies, blogs, and product descriptions. These updates aligned with TGW Logistics’s brand identity while enhancing clarity and engagement for North American users. Additionally, Content Workshop crafted a targeted SEO strategy, embedding priority keywords to boost search rankings and visibility in key industries.
Beyond the website overhaul, Content Workshop established an SEO framework for TGW Logistics’s future North American content efforts. This foundation ensures long-term consistency, scalability, and the ability to create thought leadership assets like pillar pages and ebooks to establish TGW Logistics as an industry leader further.
Results
Optimized Content, Better Visibility
The revamped website, set to launch in Q1 2025, promises to deliver a more engaging, persona-driven experience for TGW Logistics’s target audience. With a solid SEO foundation, TGW Logistics is better positioned to grow its online presence, drive brand awareness, and support long-term content marketing initiatives.
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