CASE STUDY
Zone & Co
Overview
EWhile NetSuite is used to control a business's finance function, it often leaves finance teams feeling less in control. This leading ERP software solution powers the back office of businesses worldwide, but its user interface leaves much to be desired.
Enter Zone & Co, a software company built by a team of former NetSuite employees to enhance the usability and user experience of the world's leading ERP solution. Zone & Co continually improves the way companies interact with their back-office tools by providing better visibility and functionality.
Problem
Need for Demand Generation Content for a Fast-Growing Company
As Zone & Co ramped up its go-to-market activity, the company needed to establish itself as a leader in the finance space while generating new demand for the product. Thought leadership comes easily when you have as much experience as the experts at Zone, but time is in short supply when you're leading one of the fastest-growing companies in North America. The marketing team needed substantial demand-gen content that would be truly helpful to its audience while increasing brand awareness.
Solution
Zone & Co's marketing team knew exactly what they needed: substantial, original, helpful reports that stand out in an industry littered with meaningless white papers. Their goal was to publish reports that could establish a point of view, empower their sales team, impress their audience, and be repurposed for ongoing marketing content.
Content Workshop's team collaborated with the experts at Zone & Co to find the most relevant topics, conduct industry research, and establish a unique point of view. We also conducted extensive interviews with subject matter experts to understand their unique perspectives on finance automation and operational efficiency.
Our efforts focused on creating content that would resonate with finance professionals while highlighting Zone & Co's deep expertise in back office, cash conversion, and ERP optimization.
Today, we continue to provide original blog posts, podcast-supporting blogs, eBooks, and content strategy assistance for Myers-Briggs when opportunities –or time crunches – arise.
Results
Long-form Reports Establish Thought Leadership & Demand Gen
Zone & Co published four long-form reports, including topical guides, industry-wide surveys, and a survey of women's positions, salaries, and opportunities in finance.
Our content helped Zone & Co's marketing team position the company as a thought leader, equip sales with resources, and publish original industry research. Now, the growing company is not only one to watch, but one to listen to as well.
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