David J Ebner

All of this happened, more or less.

content effort

Google’s Content Effort Score Stop Gaming It, Start Earning It

By David J Ebner • September 24, 2026
geo marketing

AI, GEO, and Trust Are Rewriting 2026 Marketing Playbooks

By David J Ebner • August 6, 2026
A group of collaborators working on marketing materials around a conference table

Original Research: Making the Most of Your Competitive Advantage

By David J Ebner • May 29, 2026
AI Marketing GA4

How to Add AI Search Tracking to Your GA4

By David J Ebner • December 9, 2025
Guide to SEO Backlinking

SEO Backlink Strategy: A Complete Guide

By David J Ebner • September 23, 2025
closed-loop backlinking

Closed-Loop Backlinking: The Smarter Way to Build Authority

By David J Ebner • August 5, 2025
what makes a good backlink

What Makes a Good Backlink

By David J Ebner • July 29, 2025
backlinks vs internal links and external links

The Right Link for the Job

By David J Ebner • July 24, 2025
Domain authority v page authority

Domain Authority vs. Page Authority: What’s the Difference (And Why Should You Care?)

By David J Ebner • July 1, 2025
Domain Authority vs. Domain Rating vs. Authority Score

Domain Authority vs. Domain Rating vs. Authority Score

By David J Ebner • June 24, 2025