Part 2: AI Marketing Architect

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Build the factory, not just the product.

Once you know how to operate the tools, it’s time to build a connected ecosystem. The AI Marketing Architect takes you beyond single-use prompts and into the world of permanent, automated workflows. We’ll show you how to build custom AI agents that already know your brand rules, how to seamlessly hand off work between your software platforms, and how to roll these systems out across your team while fiercely protecting your brand’s credibility.

What we’ll cover:

Module 5: Building Custom AI Co-workers Streamline your day by eliminating single-use prompts. You’ll see how to build permanent, task-specific AI agents using the “4 Ps” framework, loaded with your brand guidelines and negative constraints.

Module 6: Automation vs. AI & Workflow Mapping Automation moves data; AI makes meaning. We’ll deconstruct your manual chores into a 5-stage architecture and show you how to use handoff logic to pass busywork between your platforms and your AI agents.

Module 7: Implementation, Management, & Ethics Implement systems safely and build trust. We’ll cover how to start small with a Minimum Viable Output (MVO), maintain your agents, and apply the mandatory “Authenticity Filter” to catch errors before they go live.

Goal: To move beyond isolated, single-use tasks and start orchestrating connected marketing ecosystems. You will learn to build permanent systems that seamlessly blend human creativity, AI reasoning, and workflow automation—ultimately transforming your team into the AI epicenter of your company.

Join the AI Workshop Slack Community

Free for 3 months with your purchase of AI Marketing Architect, the community includes: templates, a prompt library, real agent examples from other members, and more — plus a live room of operators and architects trading workflows and comparing what’s actually working.

See your intro email for the link to join.

Course Content

Course Introduction – The AI Marketing Architect 2 Topics | 1 Quiz
Module 7: Implementation, Management, & Ethics 3 Topics | 1 Quiz
Post-Course Assessment