Earlier this year, the Content Workshop team was in Mexico City, sipping on a few Maple Bourbon Smashes with our Canadian counterparts at Lush Concepts when it hit us, “No one is doing this right now!”
Doing what?
Creating new North American partnerships. Yet there we were, a handful of friends from the U.S., Canada, and Mexico collaborating in one of the greatest ciudades en el mundo (Mexico City is really great!).
While businesses across North America scramble to uncouple from international partners, we’ve forged a partnership fueled by whiskey and maple syrup (we had to get one really bad joke in). But seriously, this partnership is maple-bourbon smooth.
Why We Did It
Content Workshop and Lush Concepts started working together on client projects in 2023 (they built our website). Every project we’ve collaborated on since then has gone smoothly, looked stellar, and garnered results for the client. It helps that Lush structures their company similarly and treats their employees and contractors with dignity, kindness, and respect.
Content Workshop is committed to web copy and design projects that move the needle for our clients and provide value to their customers. But, on rare occasions, we would see the copy go live on a site that was deeply broken. We always said, if only we could find a way to offer web services, we could optimize the message and the medium for our clients and help them unlock their full content potential.
Our New Capabilities
Since our two companies have collaborated for a few years, many of our clients have already been exposed to the full suite of services we offer. But with the merger, we’re now your one-stop shop for content, experiential marketing, and websites. Hosting, site security, and uptime monitoring? Storytelling, SEO, and brand strategy? Check, check, and check.
What Lush Brings to the Table
Lush Concepts has built memorable websites and experiences since Ryan Payne (he’s a web wizard) founded the Toronto-based firm in 2001.
And they’ve worked with some impressive folks in the meantime. Watch your feet, because we’re about to drop some names:
Heard of a few? Yeah, us too. That’s why we’re so excited about the merger. Lush specializes in killer WordPress builds, custom web apps, and an uncanny ability to make pixels behave. They even do experiential design.
What About Our Clients
If we do our job right, our clients won’t notice anything other than some new capabilities and more efficient project management.
And even if the vibes are off for a lot of North American partnerships, this collaboration is 100% maple-bourbon smooth (whoops, we did it again). We believe neighbors should treat each other with respect (and maybe share a drink or two).
A Toast: Here’s to teamwork across borders and bringing together great code, great content, and even greater people.
Maple Bourbon Smash Recipe
Ingredients
- ½ oz. Fresh Orange Juice
- 2 oz. Buffalo Trace Bourbon (we’ve got some Kentucky folks on our team, it’s a classic).
- ½ oz. maple syrup (Kinsip Syrup whiskey barrel maple is the good stuff).
- 1 1/2 oz. of chilled seltzer
- 2-4 dashes of Angostura Bitters to taste
- 1 big fancy ice cube
Directions
- Combine the syrup with the orange juice and bitters in your mixer.
- Pour in bourbon and seltzer. Stir well.
- Add the ice cube to your rocks glass and then pour the mixed drink over it.
- Top off with chilled seltzer and garnish with orange peel and lemon zest.
