Why Invite Guest Bloggers to Post on Your Site?
It’s a big decision for a business to launch a blog on their website. Every brand wants more than anything to get its name out there, to become a household word, and to reap the rewards that come from such notoriety. These days, a blog is an excellent way to add a dash of humanity to a company website that’s otherwise polished, professional, and perhaps a bit sterile. The art of content writing takes time and effort, and once you get it right, it’s kind of your baby. It’s a smart trend these days for business blogs to invite guest bloggers. It can feel a little scary to ask someone from outside your organization to write for your brand, but there are some good reasons to do it. So, Why Invite Guest Bloggers to Post on Your Site? Sure, there are pitfalls, the largest of which might be quality; a bad blog is worse than no blog at all. The last thing a business needs is to produce counterproductive content that turns people away. But in the end, you have control over what you publish, so there’s nothing to worry about.